Web design has been at the forefront of my work this past week. With the dissolution of my troupe, and the lengthy hiatus from my dance over this summer, this fall is an opportunity for a little reinvention. Nothing too drastic mind you, but definitely a re-branding is in order before the Tribal Dreams Festival in November, and Tribal Revolution next year. Taking down the old websites will be hard, but cathartic perhaps.
The tricky part to my dance as a business over the years was compartmentalizing the different dominant aspects of my experience. I was a teacher, but was a director of a troupe which was shared with another person. Technically our troupe was born before I was teaching, so when I began to teach was when the roads diverged strangely. When we taught workshops, sometimes it was as "Shay" and sometimes it was as "inFusion", and more often than not the person hiring didn't understand the difference. When I sold merchandise, some was mine, some was the troupe's, and people would have to write two different checks if they bought items from each. This was very confusing for students and promoters. After all, when you take a workshop with Carolena, you don't wonder if you're getting a workshop from her or from FatChance. It's not either Paulette or Gypsy Caravan. It's understood that these two entities are inexorably entwined. Not so with me and it was a source of tension for many years.
Now I am given the opportunity to re-structure my dance as a business, and it's been hard to get excited about. Because committing to it means finally closing the door, once and for all, on a period of time that was so fulfilling and blessed. The ending was hard, and continues to be, but the years prior were the stuff of dreams. To write The End on that page is...character building, let's say. What I have to keep telling myself is that just because what has come before was incredible beyond my imagination doesn't mean the best is already behind me. There could be more ahead I can't imagine, too!
So designing a new web page is a fun creative venture that can be a tiny step toward these changes. I need to embrace the future, whatever it will be. And frankly, learn to enjoy the process of change as I experience it today.
The tricky part to my dance as a business over the years was compartmentalizing the different dominant aspects of my experience. I was a teacher, but was a director of a troupe which was shared with another person. Technically our troupe was born before I was teaching, so when I began to teach was when the roads diverged strangely. When we taught workshops, sometimes it was as "Shay" and sometimes it was as "inFusion", and more often than not the person hiring didn't understand the difference. When I sold merchandise, some was mine, some was the troupe's, and people would have to write two different checks if they bought items from each. This was very confusing for students and promoters. After all, when you take a workshop with Carolena, you don't wonder if you're getting a workshop from her or from FatChance. It's not either Paulette or Gypsy Caravan. It's understood that these two entities are inexorably entwined. Not so with me and it was a source of tension for many years.Now I am given the opportunity to re-structure my dance as a business, and it's been hard to get excited about. Because committing to it means finally closing the door, once and for all, on a period of time that was so fulfilling and blessed. The ending was hard, and continues to be, but the years prior were the stuff of dreams. To write The End on that page is...character building, let's say. What I have to keep telling myself is that just because what has come before was incredible beyond my imagination doesn't mean the best is already behind me. There could be more ahead I can't imagine, too!
So designing a new web page is a fun creative venture that can be a tiny step toward these changes. I need to embrace the future, whatever it will be. And frankly, learn to enjoy the process of change as I experience it today.
I'm a web designer/graphic designer too. And I have several other belly dancing pals who also work in this field. Odd.
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