Improve your 'About' page

I recently undertook the challenge of re-writing my About page (or bio page, or whatever you want to call it). It's so hard! You want to be able to talk yourself up, and you want to sound professional, but you don't want to sound cold, egotistical, or bland. You want your page to sound as vibrant and interesting as you are, without being overly flowery! You want to get lots of information across, but you don't want to get so long you lose your readers. A tall order!

I wish I had seen this link back when I was writing it:
http://www.davidairey.com/improve-your-about-page/

Not only is the article itself helpful in giving you things to think about, it has many links to examples and further reading to inspire your copywriting.

Consider this a reminder to anyone reading that updating your bio page is important every year or so, to make sure that the content and language is fresh and representative of who you are and what you currently do/have done recently. Don't hesitate to take on something as simple as changing a few lines of your current copy, all the way up to scrapping it and writing it all from the ground up. The latter is what I did, and it felt good to revisit my experiences and qualifications, and really write it again in a language and tone that is very "me" today.

1 comment:

  1. thanks, shay, great thoughts, will benefit from your blog, since i am newer to computers of non-medical type, happy autumn, although the great sw, thinks it's still summer,gypsy

    ReplyDelete


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